BARB: Broadcasters Audience Research Board
2. Rajar is joint owned by the BBC and the Radio-centre while BARB is jointly owned and funded by the BBC, ITV, Channel 4, Channel 5, SKY and the institute of practitioners in advertising.
3. BARBTo give customers a well trusted measurement of viewing programming and commercial content.
Rajar: To create a single measurement system for the UK radio industry to work out there figures.
4. Rajar uses quarterly and weekly average listening figures,surveys,most popular market trends,volumes of average listeners and locations of the average listeners. The Barb looks at average viewers for Tv,On demand. Also they look at the average trends such as the average genre,channel and annual viewing report. There is also a regular report on average tv viewing figures for the week.
5. There work is very relevant because from studying these figures the corporations such as BBC can work out what the audiences on average want the most this allows them to understand what there main focus should be on and what they should be putting there funding towards mainly.
6. They help the consumers because of one it means that it can help them understand what they should be watching because of average viewing figures. If a series is popular then maybe that should be the show they watch.
7. Barb: Do qualitative research looking for specific areas to appeal to specific audiences. Rajar are qualitative covering as much as possible to appeal to as many as possible.
8. Gathering information about target markets and customers
9. To find out what they want the most and if there product can appeal to the audiences.
10. Opinions on products, How much is sold, Average figures, Yearly figures, What customers want most.
11. When working in Robert Dyas we worked out via surveys and sales figures what the most popular product was over the christmas season.
12. Production research allows you to plan out your production process for a video game or a movie. Allows you to know things like budgets and what the idea will be.
13. What you want to do for your game and if the idea is possible or not.
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