Tron legacies viral marketing campaign involved multiple forms of digital promotions. During the campaign the production company released many trailers to showcase the film and add hype to the movie. Trailers are important as it gives viewers a small preview of what to expect in the movie it also helps to give viewers of the trailer a decision on whether the movie is worth watching or not which the trailers here does a very effective job of. They heavily promoted in there trailers that Tron Legacy will be able to be viewed in IMAX. Tron Legacy was also promoted on twitter and Facebook via tweets from distribution companies,production companies and actors themselves. Also pop up adds on websites and Facebook also helped to promote the movie Facebook also had Facebook pages promote the movie allowing fans to follow production. This is effective as it gives fans and viewers a chance to voice there opinions and connect with the production of the film during filming. Thanks to films being promoted on social media it has allowed for the films to go through slight changes due to unhappy fans being able to voice there opinion. As well as digital communications Tron Legacy also created a real life arcade just like seen in the movie this has been heralded as one of the greatest viral marketing stunts ever and managed to attract a lot of attention for the movie. Cross media convergence has been a important part of the viral marketing campaign for Tron Legacy allowing them to use a mix of different ways to promote there movie trailers,games,special programmes,posters and stunts all to get people excited for its release.
Bibliography:
https://www.youtube.com/watch?v=L9szn1QQfas
https://www.youtube.com/watch?v=1Ay_H0p2YDk
https://www.youtube.com/watch?v=d4RiUy23e9s
http://cargocollective.com/GaryRosen/Tron-Without-a-doubt-the-greatest-viral-marketing-stunt-at-Comic-Con
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